Men's care has been far too complicated for far too long.
Most men don't like to worry about what ingredient does what and how it affects the skin but we still do like to look good.
That's where DCRAF comes in.
We've created products with the best ingredients and also source in the most responsible way.
We won't brag about being paraben free or 100% vegan but we'd like you to know that we've got that covered.
All you have to do is get the products, follow the regimes and get on your way to being well groomed. It's that simple.
Rana Daggubati is at the helm of the brand and is someone who uses the products himself and can vouch for how good they are.
We guarantee you it is something you won't regret buying. Plus it does look really cool on your shelf.
So if you have ignored or hesitated to buy products to groom yourself before. You don't have to any more.
Welcome to the simple solution you've been looking for.
Welcome to DCRAF.
DCRAF - What it means.
The word "Craf" has been used by veterans of the film industry as a localized form of the word "haircraft".
So any time a director yells, "Craf", hair and makeup used to rush to work their magic.
Coming from the film industry Rana really wanted the name to reflect the heritage, the fact that it comes from India.
The D is for Daggubati, as he is at the helm of the brand both literally and figuratively.
There we have it- DCRAF.
So if you didn't know, now you do.
It's that simple.